Impact of Message Design on Online Interactions: An Empirical Investigation. - Tianshu Sun; Siva Viswanathan; Elena Zheleva (ICEC, 2014)

Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment. - Tianshu Sun; Siva Viswanathan; Elena Zheleva (ICIS, 2014)

Does Care Lead to Share? Evidence from a Randomized Field Experiment on Call for Sharing. - JaeHwuen Jung; Ravi Bapna; Joseph M. Golden; Tianshu Sun (ICIS, 2016)

Social Media Integration and E-commerce Platform Performance: A Randomized Field Experiment. - Ni Huang 001; Tianshu Sun; Pei-Yu Chen; Joseph M. Golden (ICIS, 2017)

Lab Experiment and Field Experiment in the Digital Age: Friend or Foe? - Ravi Bapna; Gordon Burtch; Kevin Hong; Tianshu Sun; Jason Thatcher (ICIS, 2018)

Reading Marathon: Understanding the Effect of Binge Reading on User-Generated Content. - Angela Choi; Tianshu Sun; Heeseung Lee (ICIS, 2018)

The Impact of Social Learning in Prosumption. - Tianshu Sun; JaeHwuen Jung; Ravi Bapna; Joseph M. Golden (ICIS, 2018)

Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment. - Tianshu Sun; Sean J. Taylor (EC, 2019)

Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Pickup Stations at Alibaba. - Brian Rongqing Han; Lixia Wu; Tianshu Sun; Leon Yang Chu; Yinghui Xu (ICIS, 2019)

Designing Promotion Incentive to Embrace Social Sharing: Evidence from Field and Lab Experiments. - Tianshu Sun; Siva Viswanathan; Nina Huang; Elena Zheleva (ICIS, 2019)

Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment. - Ni Huang 001; Tianshu Sun; Pei-Yu Chen; Joseph M. Golden (Inf. Syst. Res., 2019)

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment. - Tianshu Sun; Lanfei Shi; Siva Viswanathan; Elena Zheleva (Inf. Syst. Res., 2019)

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment. - Tianshu Sun; Guodong Gordon Gao; Ginger Zhe Jin (Manag. Sci., 2019)

Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses. - Brian Rongqing Han; Leon Yang Chu; Tianshu Sun; Lixia Wu (ICIS, 2020)

Learning a Contextual and Topological Representation of Areas-of-Interest for On-Demand Delivery Application. - Mingxuan Yue; Tianshu Sun; Fan Wu; Lixia Wu; Yinghui Xu; Cyrus Shahabi (ECML/PKDD (4), 2020)

Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments. - JaeHwuen Jung; Ravi Bapna; Joseph M. Golden; Tianshu Sun (Inf. Syst. Res., 2020)

Dimension-Free Average Treatment Effect Inference with Deep Neural Networks. - Xinze Du; Yingying Fan; Jinchi Lv; Tianshu Sun; Patrick Vossler (CoRR, 2021)

Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request. - Ni Huang 001; Probal Mojumder; Tianshu Sun; Jinchi Lv; Joseph M. Golden (Inf. Syst. Res., 2021)

Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales. - Heeseung Andrew Lee; Angela Aerry Choi; Tianshu Sun; Wonseok Oh 001 (Inf. Syst. Res., 2021)

Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment. - Tianshu Sun; Siva Viswanathan; Elena Zheleva (Manag. Sci., 2021)

Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments. - Tianshu Sun; Siva Viswanathan; Ni Huang 001; Elena Zheleva (MIS Q., 2021)

A Prescriptive Analytics Framework for Optimal Policy Deployment Using Heterogeneous Treatment Effects. - Edward McFowland III; Sandeep Gangarapu; Ravi Bapna; Tianshu Sun (MIS Q., 2021)

COVID-19 and E-Commerce Operations: Evidence from Alibaba. - Brian Rongqing Han; Tianshu Sun; Leon Yang Chu; Lixia Wu (Manuf. Serv. Oper. Manag., 2022)

A Transformer-Based Bridge Structural Response Prediction Framework. - Ziqi Li; Dongsheng Li; Tianshu Sun (Sensors, 2022)

Measuring, Interpreting, and Improving Fairness of Algorithms using Causal Inference and Randomized Experiments. - James Enouen; Tianshu Sun; Yan Liu 002 (CoRR, 2023)

Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors' Blood Donation Decisions. - Wilson Lin; Susan Feng Lu; Tianshu Sun (Manuf. Serv. Oper. Manag., 2023)

Enhancing Complementor Innovation through Market Information Expansion: A Large-scale Empirical Study of an E-Commerce Platform. - Bowen Lou; Zhe Yuan; Tianshu Sun; Fang Lu (ICIS, 2024)

GPT-doctor: Customizing Large Language Models for Medical Consultation. - Wen Wang; Zhenyue Zhao; Tianshu Sun (ICIS, 2024)

Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach. - Yicheng Song; Tianshu Sun (Manag. Sci., 2024)

The Value of Personal Data in Internet Commerce: A High-Stakes Field Experiment on Data Regulation Policy. - Tianshu Sun; Zhe Yuan; Chunxiao Li; Kaifu Zhang; Jun Xu (Manag. Sci., 2024)

Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-mile Stations at Alibaba. - Brian Rongqing Han; Tianshu Sun; Leon Yang Chu; Lixia Wu (MIS Q., 2024)

Sooner or Later? Promising Delivery Speed in Online Retail. - Ruomeng Cui; Zhikun Lu; Tianshu Sun; Joseph M. Golden (Manuf. Serv. Oper. Manag., 2024)

How Recommendation Affects Customer Search: A Field Experiment. - Zhe Yuan; Aj Yuan Chen; Yitong Wang; Tianshu Sun (Inf. Syst. Res., 2025)

Effects of Nudging and Privacy Control on Online Physician Reviews: Evidence from a Field Experiment. - Aishwarya Deep Shukla; Jie Mein (JM) Goh; Tianshu Sun; Guodong Gordon Gao; Ritu Agarwal (J. Manag. Inf. Syst., 2025)

Democratizing Data Analytics Products to Drive SME Growth: A Natural Experiment. - Zhe Yuan; Yitong Wang; Tianshu Sun; Huilan Xu (Manuf. Serv. Oper. Manag., 2025)