Beyond Advertising: Mechanism Design for Platform-Wide Marketing Service "QuanZhanTui". - Ningyuan Li 001; Zhilin Zhang 003; Tianyan Long; Yuyao Liu; Rongquan Bai; Yurong Chen 002; Xiaotie Deng; Pengjie Wang 002; Chuan Yu; Jian Xu 015; Bo Zheng 007 (CoRR, 2025)