Optimal selling format considering price discount strategy in live-streaming commerce. - Guojun Ji; Tianyu Fu 006; Shuhao Li (Eur. J. Oper. Res., 2023)

Price and Quality Strategy in Live Streaming E-Commerce With Consumers' Social Interaction and Celebrity Sales Agents. - Guojun Ji; Tianyu Fu 006; Tsan-Ming Choi; Ajay Kumar; Kim Hua Tan (IEEE Trans. Engineering Management, 2024)