Generative Auto-bidding via Conditional Diffusion Modeling. - Jiayan Guo; Yusen Huo; Zhilin Zhang 003; Tianyu Wang 028; Chuan Yu; Jian Xu 015; Bo Zheng 007; Yan Zhang 117 (KDD, 2024)

An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising. - Zhijian Duan 001; Yusen Huo; Tianyu Wang 028; Zhilin Zhang 003; Yeshu Li; Chuan Yu; Jian Xu 015; Bo Zheng 007; Xiaotie Deng (KDD (1), 2025)

Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens. - Jiahao Ji; Tianyu Wang 028; Yeshu Li; Yushen Huo; Zhilin Zhang 003; Chuan Yu; Jian Xu 015; Bo Zheng 007 (CoRR, 2025)