Influence of Customer Identification on Online Usage and Purchasing Behaviors in Social Commerce. - Tien Wang; Ralph Keng-Jung Yeh; David C. Yen (Int. J. Hum. Comput. Interact., 2015)

The Antecedents of Indonesian Buyer Trust in Social Commerce: from an Attribution Theory Perspective. - Tien Wang; Ralph Keng-Jung Yeh; Amelia Imron (PACIS, 2016)

Toward a Model for the Role of Product Involvement in the effect of Mobile Advertising Features. - Tien Wang; Ralph Keng-Jung Yeh; Trung Dam-Huy Thai (PACIS, 2016)

Intention to disclose personal information via mobile applications: A privacy calculus perspective. - Tien Wang; Trong Danh Duong; Charlie C. Chen (Int. J. Inf. Manag., 2016)

What drives electronic word-of-mouth on social networking sites? Perspectives of social capital and self-determination. - Tien Wang; Ralph Keng-Jung Yeh; Charlie C. Chen; Zorikto Tsydypov (Telematics Informatics, 2016)

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA). - Trung Dam-Huy Thai; Tien Wang (Comput. Hum. Behav., 2020)

Approach or avoid? The dualistic effects of envy on social media users' behavioral intention. - Tien Wang; Xuan Tai Mai; Trung Dam-Huy Thai (Int. J. Inf. Manag., 2021)

Opt in or out? A gamified ad on YouTube: The Role of Gamification and Psychological Reactance. - Tien Wang; Nusaba Ounsanee; Phumsiri Poolperm (PACIS, 2022)

Reward and Transparency in Gamified Daily Task Apps: An Experimental Study. - Petch Jirapanyayut; Yen Khanh Dinh Luong; Tien Wang (PACIS, 2024)

Love in the Algorithm Age: Can Transparency and Inclusivity Help Us Find Love Across Differences? - Tien Wang; Yen Khanh Dinh Luong (PACIS, 2025)