Customer-Brand Relationships in the Context of Digital Brands. - Tiina Paananen; Lauri Frank; Tiina Kemppainen (Bled eConference, 2022)

A customer perspective on omnichannel customer journey and channel usage: A qualitative study. - Eveliina Mali; Tiina Paananen; Lauri Frank; Markus Makkonen (STPIS, 2022)

How Can Favorite Digital Services Enhance Users' Digital Well-Being? A Qualitative Study. - Tiina Kemppainen; Tiina Paananen (EMCIS (2), 2023)