Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era. - Timm F. Trefzger; Christian V. Baccarella; Christian W. Scheiner; Kai-Ingo Voigt (HCI (12), 2016)

Unleash Your Brand! Using Social Media as a Marketing Tool in Academia. - Timm F. Trefzger; Domenique Dünfelder (HCI (12), 2016)