Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning. - Zhongyuan Zhou; Ting (Tina) Li; Chang Liu; Yang Zhou; Ping Li; Si Wen (Ind. Manag. Data Syst., 2023)

How Do Virtual AI Streamers Influence Viewers' Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal. - Xianfeng Zhang; Yuxue Shi; Ting (Tina) Li; Yuxian Guan; Xinlei Cui (Inf. Syst. Frontiers, 2024)

AI-powered virtual streamers and viewer behavior: An image-inspiration-behavior framework. - Ting (Tina) Li; Zhongyuan Zhou; Xianfeng Zhang; Yang Zhou; Si Wen (Entertain. Comput., 2025)