Promotion depth versus breadth: The effect of mobile promotion and the moderation of social closeness and technical smoothness. - Zhi Yang; Ting Xiao 004; Jiaming Liu; Yanhui Jiang (Electron. Commer. Res. Appl., 2020)

The trade-off between innovation value and risk: the roles of external venture capital and internal innovation assets. - Ting Xiao 004; Zhi Yang; Yanhui Jiang; Shitong Huang; Chongyu Lu (Bus. Process. Manag. J., 2025)

Self-organized or meta-organized contests? The two faces of innovation contests in digital product innovation. - Ting Xiao 004; Yu Zeng; Cai Yang; Haowen Xiao; Yueyan Wu (Comput. Hum. Behav., 2025)