Ad Click Prediction: Learning from Cognitive Style. - Tingting Cha; Shaohua Lian; Chenghong Zhang (HCI (23), 2019)

Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targeting. - Shaohua Lian; Tingting Cha; Yunjie Xu (Decis. Support Syst., 2019)