Should Companies Bid on Their Own Brand in Sponsored Search? - Tobias Blask; Burkhardt Funk; Reinhard Schulte (ICE-B, 2011)

To Bid or Not To Bid? Investigating Retail-Brand Keyword Performance in Sponsored Search Advertising. - Tobias Blask; Burkhardt Funk; Reinhard Schulte (ICETE (Selected Papers), 2011)

Bayesian Parameter Estimation in Green Business Process Management: A Case Study in Online-Advertising. - Tobias Blask (GI-Jahrestagung, 2013)

Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications - Examining the Impact of Green Marketing Signals in Sponsored Search Advertising. - Tobias Blask (DCNET/ICE-B/OPTICS, 2013)

Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation. - Tobias Blask (ITEE, 2013)

Do Specific Text Features Influence Click Probabilities in Paid Search Advertising? - Tobias Blask (ICE-B, 2014)