Transitioning to an Omnichannel Approach: A Dynamic Capability Perspective. - Tobias Mirsch; Christiane Lehrer; Reinhard Jung (ICIS, 2016)

Channel Integration towards Omnichannel Management: a literature Review. - Tobias Mirsch; Christiane Lehrer; Reinhard Jung (PACIS, 2016)

Digital Nudging: Altering User Behavior in Digital Environments. - Tobias Mirsch; Christiane Lehrer; Reinhard Jung (Wirtschaftsinformatik, 2017)

Making Digital Nudging Applicable: The Digital Nudge Design Method. - Tobias Mirsch; Christiane Lehrer; Reinhard Jung (ICIS, 2018)