The drivers towards interactive digital sales processes in business-to-business markets. - Tommi Mahlamäki; Mika Ojala; Mikko Myllykangas (MindTrek, 2016)

Electronic Marketing in Business-to-Business Markets - User Related Benefits of Sales Configurators. - Tommi Mahlamäki; Kati Stormi; Lauri Saarivuori; Mika Ojala (HICSS, 2019)

Benefits and Challenges of Robotic Process Automation. - Laura Lahtinen; Tommi Mahlamäki; Jussi Myllärniemi (KMIS, 2023)

Acceptance of Digital Sales and Marketing Tools: A Customer Perspective on Intention to Use. - Tommi Mahlamäki; Kaj Storbacka; Samuli Pylkkönen (KMIS, 2023)

Digital Transformation of B2B Sales Processes. - Laura Lahtinen; Tommi Mahlamäki; Jussi Myllärniemi (KMIS, 2024)

Sales Development in Business-to-Business Markets. - Tommi Mahlamäki; Juho Martikainen (KMIS, 2024)