Online Retailers' Strategies to Survive in Homogeneous Product Market: An Exploratory Analysis. - Tongxiao "Catherine" Zhang; Samer Faraj; Joseph P. Bailey (ICIS, 2003)

The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets. - Tongxiao "Catherine" Zhang; Ritu Agarwal; Henry C. Lucas Jr. (MIS Q., 2011)