Fairness and Channel Coordination. - Tony Haitao Cui; Jagmohan S. Raju; Z. John Zhang (Manag. Sci., 2007)

A Price Discrimination Model of Trade Promotions. - Tony Haitao Cui; Jagmohan S. Raju; Z. John Zhang (Mark. Sci., 2008)

Reference Dependence in Multilocation Newsvendor Models: A Structural Analysis. - Teck-Hua Ho; Noah Lim; Tony Haitao Cui (Manag. Sci., 2010)

The Length of Product Line in Distribution Channels. - Yunchuan Liu; Tony Haitao Cui (Mark. Sci., 2010)

When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM. - Yan Dong 005; Yuliang Yao; Tony Haitao Cui (Manag. Sci., 2011)

The Benefit of Uniform Price for Branded Variants. - Yuxin Chen 004; Tony Haitao Cui (Mark. Sci., 2013)

Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels. - Yan Dong 005; Kefeng Xu; Tony Haitao Cui; Yuliang Yao (Mark. Sci., 2015)

Contract Preferences and Performance for the Loss-Averse Supplier: Buyback vs. Revenue Sharing. - Yinghao Zhang; Karen Donohue; Tony Haitao Cui (Manag. Sci., 2016)

Cognitive Hierarchy in Capacity Allocation Games. - Tony Haitao Cui; Yinghao Zhang (Manag. Sci., 2018)