Toward a Model for the Role of Product Involvement in the effect of Mobile Advertising Features. - Tien Wang; Ralph Keng-Jung Yeh; Trung Dam-Huy Thai (PACIS, 2016)

Investigating the effect of social endorsement on customer brand relationships by using statistical analysis and fuzzy set qualitative comparative analysis (fsQCA). - Trung Dam-Huy Thai; Tien Wang (Comput. Hum. Behav., 2020)

Approach or avoid? The dualistic effects of envy on social media users' behavioral intention. - Tien Wang; Xuan Tai Mai; Trung Dam-Huy Thai (Int. J. Inf. Manag., 2021)

Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach. - Tan Vo Thanh; Mustafeed Zaman; Trung Dam-Huy Thai; Rajibul Hasan; Dagnachew Leta Senbeto (Ann. Oper. Res., 2024)

Academic community engagement on social networking sites, creative behaviour and work performance: The mediating mechanisms of knowledge sharing and relationship quality. - Ninh Nguyen; Thac Dang-Van; Tan Vo-Thanh; Trung Dam-Huy Thai; Hoang Viet Nguyen (Educ. Inf. Technol., 2025)