Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value. - Tseng-Lung Huang; Feng Hsu Liu (Internet Res., 2014)

A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness. - Tseng-Lung Huang; Shuling Liao (Electron. Commer. Res., 2015)

Whether service innovativeness has additive effects on mobile banking business from switching costs perspective. - Tseng-Lung Huang; Feng Hsu Liu (Int. J. Mob. Commun., 2015)

Internet advertising video facilitating health communication: Narrative and emotional perspectives. - Chung-Hui Tseng; Tseng-Lung Huang (Internet Res., 2016)

Creating e-shopping multisensory flow experience through augmented-reality interactive technology. - Tseng-Lung Huang; Shu-Ling Liao (Internet Res., 2017)