The fuzzy clustering on market segment. - Tsuen-Ho Hsu; Kao-Ming Chu; Hei-Chun Chan (FUZZ-IEEE, 2000)

A linguistic Strategy Model Combined with Genetic Algorithms for Promotion Mix Choice. - Tsuen-Ho Hsu; Li-Tzu Chiang (FUZZ-IEEE, 2006)

A Fuzzy Preference Relations to Service Innovation Project Selection. - Tsuen-Ho Hsu; Ling-Zhong Lin (JCIS, 2006)

Application of Monte Carlo AHP in ranking dental quality attributes. - Tsuen-Ho Hsu; Frank F. C. Pan (Expert Syst. Appl., 2009)

Selection of the optimum promotion mix by integrating a fuzzy linguistic decision model with genetic algorithms. - Tsuen-Ho Hsu; Tsung-Nan Tsai; Pei-Ling Chiang (Inf. Sci., 2009)

An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management. - Tsuen-Ho Hsu; Yen-Ting Helena Chiu; Jia-Wei Tang (Marketing Intelligent Systems Using Soft Computing, 2010)

Designing a model of FANP in brand image decision-making. - Ling-Zhong Lin; Tsuen-Ho Hsu (Appl. Soft Comput., 2011)

An analytical model for building brand equity in hospitality firms. - Tsuen-Ho Hsu; Li-Chu Hung; Jia-Wei Tang (Ann. Oper. Res., 2012)

A hybrid ANP evaluation model for electronic service quality. - Tsuen-Ho Hsu; Li-Chu Hung; Jia-Wei Tang (Appl. Soft Comput., 2012)

The multiple criteria and sub-criteria for electronic service quality evaluation: an interdependence perspective. - Tsuen-Ho Hsu; Li-Chu Hung; Jia-Wei Tang (Online Inf. Rev., 2012)

A Relationship Hierarchy Structural Fuzzy ANP model to explore development of marketing strategic alliances. - Tsuen-Ho Hsu; Jia-Wei Tang (IFSA/NAFIPS, 2013)

Capturing customer judgments of product category. - Tsuen-Ho Hsu; Tsung-Nan Tsai; Yi-Jung Hung (Inf. Sci., 2014)

Using netnography for the study of role-playing in female online games: Interpretation of situational context model. - Yi-Sheng Wang; Wei-Long Lee; Tsuen-Ho Hsu (Internet Res., 2017)

A Fuzzy MCDM Analytic Model for Building Customers' Brand Attachment Preference in Car Firms. - Tsuen-Ho Hsu; Chun-Hsien Chen; Wei-Cheng Liao (Int. J. Fuzzy Syst., 2021)

A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations. - Tsuen-Ho Hsu; Chun-Hsien Chen; Ya-Wun Yang (Symmetry, 2021)