Marketing intellectual property using electronic libraries: a survey of system-on-chip engineers and managers in Sweden and Taiwan. - Charles V. Trappey; Tsui-Yii Shih; Thien Hoang (Int. J. Technol. Manag., 2006)

Modeling international investment decisions for financial holding companies. - Charles V. Trappey; Tsui-Yii Shih; Amy J. C. Trappey (Eur. J. Oper. Res., 2007)

Comparative Analysis of Marketing Strategies for Manufacturers' and Retailers' Brands. - Tsui-Yii Shih (Int. J. Electron. Bus. Manag., 2010)

Developing Marketing Strategies for TV Shopping Stores: A Second-order Structural Equation Modeling Application. - Tsui-Yii Shih (Int. J. Electron. Bus. Manag., 2011)

Determinates of Consumer Adoption Attitudes: An Empirical Study of Smart Home Services. - Tsui-Yii Shih (Int. J. E Adopt., 2013)

Attribute Design And Marketing Strategy Of Branding Experience Museums. - Tsui-Yii Shih (Int. J. Electron. Bus. Manag., 2015)

Framework, Processes, And Laws Linking Intellectual Property Transfers For Research And Development In Higher Education. - Charles V. Trappey; Tsui-Yii Shih (Int. J. Electron. Bus. Manag., 2015)

Wrong Gallery: A New Paradigm for Art Space. - Tsui-Yii Shih; Zhi-An Liu (J. Cases Inf. Technol., 2016)

An Exploration of Determinants of Corporate Social Innovation: Insights into Organizational Capabilities. - Tsui-Yii Shih (TE, 2023)

Exploring the effects of prospective corporate social responsibility on firm performance: the mediating role of innovation. - Tsui-Yii Shih (Technol. Anal. Strateg. Manag., 2024)

An Innovative Perspective for Constructing Cultural and Creative e-Commerce Platforms: Integrating Insights from ICDT Theory and Brand Personality. - Tsui-Yii Shih (Int. J. Hum. Comput. Interact., 2025)