Marketing strategies in virtual worlds. - Tsz-Wai Lui; Gabriele Piccoli; Blake Ives (Data Base, 2007)

The competitive impact of information technology: can commodity IT contribute to competitive performance? - Gabriele Piccoli; Tsz-Wai Lui (Eur. J. Inf. Syst., 2014)

The Effect of a Multichannel Customer Service System on Customer Service and Financial Performance. - Tsz-Wai Lui; Gabriele Piccoli (ACM Trans. Manag. Inf. Syst., 2016)

The Impact of IT-Enabled Customer Experience Management on Service Perceptions and Performance. - Daniele Marchesani; Gabriele Piccoli; Tsz-Wai Lui (ENTER, 2017)

"What can I(S) do for you?": How technology enables service providers to elicit customers' preferences and deliver personalized service. - Dario Bonaretti; Marcin Bartosiak; Tsz-Wai Lui; Gabriele Piccoli; Daniele Marchesani (Inf. Manag., 2020)

Augmented reality and virtual reality: Changing realities in a dynamic world. - Tsz-Wai Lui (J. Inf. Technol. Tour., 2021)