Investigating the dynamic process of value co-creation and value co-destruction in Self-Service Technology. - Tuan (Kellan) Nguyen; Pei-Fang Hsu (PACIS, 2018)

More Personalized, More Useful? Reinvestigate Recommendation Mechanisms in e-Commerce. - Tuan (Kellan) Nguyen; Pei-Fang Hsu (ICIS, 2020)

Value co-creation and co-destruction in self-service technology: A customer's perspective. - Pei-Fang Hsu; Tuan (Kellan) Nguyen; Jou-Yu Huang (Electron. Commer. Res. Appl., 2021)

More Personalized, More Useful? Reinvestigating Recommendation Mechanisms in E-Commerce. - Tuan (Kellan) Nguyen; Pei-Fang Hsu (Int. J. Electron. Commer., 2022)

Chatbot commerce - How contextual factors affect Chatbot effectiveness. - Pei-Fang Hsu; Tuan (Kellan) Nguyen; Chen-Ya Wang; Pei-Ju Huang (Electron. Mark., 2023)

Role of substantive and rhetorical signals in the market reaction to announcements on AI adoption: a configurational study. - Rohit Nishant; Tuan (Kellan) Nguyen; Thompson S. H. Teo; Pei-Fang Hsu (Eur. J. Inf. Syst., 2024)