A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality. - Tülin Erdem; Michael P. Keane; Baohong Sun (Mark. Sci., 2008)

Editorial - Editor-in-Chief Search Committee Report: The Digital Future Is Now. - Arvind Rangaswamy; James J. Cochran; Tülin Erdem; John R. Hauser; Robert J. Meyer (Mark. Sci., 2008)

Brands: The Opiate of the Nonreligious Masses? - Ron Shachar; Tülin Erdem; Keisha M. Cutright; Gavan J. Fitzsimons (Mark. Sci., 2011)

Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments. - Andrew T. Ching; Tülin Erdem; Michael P. Keane (Mark. Sci., 2013)

Prior Information and Consumer Search: Evidence from Eye Tracking. - Raluca M. Ursu; Tülin Erdem; Qingliang Wang; Qianyun Zhang (Manag. Sci., 2024)