Sense of Community: A Missing Link to Understand Users' Performance in Firm-hosted Online Communities. - Tung Cu; Yuping Liu-Thompkins; Kiran Karande; Edward Markowski (AMCIS, 2011)

Modeling Adoption and Diffusion: A Multiple-Relation Approach. - Tung Cu (AMCIS, 2013)

New Product Diffusion: The Role of Sentiment Content. - Tung Cu; Helmut Schneider; James R. Van Scotter (CPR, 2016)

The Internet of Things: Can a Tree Talk to You? - Tung Cu; Carolyn Lamacchia; Tri Nguyen (AMCIS, 2017)

How Does Sentiment Content of Product Reviews Make Diffusion Different? - Tung Cu; Helmut Schneider; James R. Van Scotter (J. Comput. Inf. Syst., 2019)

Do Life-cycle and Generation Moderate Sentiment and Diffusion? - Tung Cu; James R. Van Scotter; Helmut Schneider (J. Comput. Inf. Syst., 2023)