A Holistic Framework of E-Business Strategy: The Case of Haier in China. - Peter Ping Li; Tung-lung Steven Chang (J. Glob. Inf. Manag., 2004)

Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media. - Tong Bao; Tung-lung Steven Chang (Decis. Support Syst., 2014)

Finding disseminators via electronic word of mouth message for effective marketing communications. - Tong Bao; Tung-lung Steven Chang (Decis. Support Syst., 2014)