The Power of 'Like' - Interpreting Usage Behaviors in Company-Hosted Facebook Pages. - Essi Pöyry; Petri Parvinen; Tuuli Malmivaara (HICSS, 2013)

Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage. - Essi Pöyry; Petri Parvinen; Tuuli Malmivaara (Electron. Commer. Res. Appl., 2013)