The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement. - Ching-Jui Keng; Tze-Hsien Liao; Yu-I Yang (Electron. Commer. Res., 2012)

Online shopping delivery delay: Finding a psychological recovery strategy by online consumer experiences. - Tze-Hsien Liao; Ching-Jui Keng (Comput. Hum. Behav., 2013)

Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products. - Ching-Jui Keng; Van-Dat Tran; Tze-Hsien Liao; Chao-Ju Yao; Maxwell K. Hsu (Internet Res., 2014)

Online shopping post-payment dissonance: Dissonance reduction strategy using online consumer social experiences. - Tze-Hsien Liao (Int. J. Inf. Manag., 2017)

Developing an antecedent model of knowledge sharing intention in virtual communities. - Tze-Hsien Liao (Univers. Access Inf. Soc., 2017)