A System Architecture of Intelligent-Guided Browsing on the Web. - Hsiangchu Lai; Tzyy-Ching Yang (HICSS (4), 1998)

A Group-based Inference Approach to Customized Marketing on the Web - Integrating Clustering and Association Rules Techniques. - Hsiangchu Lai; Tzyy-Ching Yang (HICSS, 2000)

A system architecture for intelligent browsing on the Web. - Hsiangchu Lai; Tzyy-Ching Yang (Decis. Support Syst., 2000)

The Performance Comparison among Product-Bundling Strategies Based on Different Online Behavior Data. - Hsiangchu Lai; Tzyy-Ching Yang (PACIS, 2004)

Comparison of product bundling strategies on different online shopping behaviors. - Tzyy-Ching Yang; Hsiangchu Lai (Electron. Commer. Res. Appl., 2006)