The Olympic Games and associative sponsorship. - Richard N. Rutter; John Nadeau; Ulf Aagerup; Fiona Lettice (Internet Res., 2020)

Bullying in Online Brand Communities-Exploring Consumers' Intentions to Intervene. - Jan Breitsohl; Nadia H. Jiménez; Phil Megicks; Ioannis G. Krasonikolakis; Stratos Ramoglou; Ulf Aagerup; Catherine Happer (SocInfo, 2022)