Exploitation and Exploration Underpin Business and Insights Underpin Business Analytics. - Virpi Hotti; Ulla Gain (WIS, 2016)

Types of Data Clarify Senses of Data Processing Purpose in Health Care. - Petteri Mussalo; Ulla Gain; Virpi Hotti (EFMI-STC, 2018)

Behavioral Interventions from Trait Insights. - Ulla Gain; Mikko Koponen; Virpi Hotti (WIS, 2018)

Awareness of automation, data origins, and processing stakeholders by parsing the general data protection regulation sanction-based articles. - Ulla Gain; Virpi Hotti (Electron. Gov. an Int. J., 2021)