Augmented Reality-Based Indoor Navigation Using Google Glass as a Wearable Head-Mounted Display. - Umair Rehman; Shi Cao (SMC, 2015)

Augmented-Reality-Based Indoor Navigation: A Comparative Analysis of Handheld Devices Versus Google Glass. - Umair Rehman; Shi Cao (IEEE Trans. Hum. Mach. Syst., 2017)

Access Permissions for Apple Watch Applications: A Study on Users' Perceptions. - Muhammad Umair Shah; Umair Rehman; Farkhund Iqbal; Fazli Wahid; Mohammed Hussain; Ali Arsalan (CCCI, 2020)

Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games. - Amir Zaib Abbasi; Ali Hussain; Helmut Hlavacs; Muhammad Umair Shah; Ding Hooi Ting; Umair Rehman (HCI (31), 2020)

Comparative evaluation of augmented reality-based assistance for procedural tasks: a simulated control room study. - Umair Rehman; Shi Cao (Behav. Inf. Technol., 2020)

How Engagement with Gamified Applications Impacts Quality of Life: A Conceptual Model. - Amir Zaib Abbasi; Maria Hassan; Umair Rehman; Helmut Hlavacs; Ding Hooi Ting; Muhammad Umair Shah (HCI (43), 2021)

Analyzing and Prioritizing Usability Issues in Games. - Umair Rehman; Amir Zaib Abbasi; Muhammad Umair Shah; Amna Idrees; Hassan Ilahi; Helmut Hlavacs (HCI (28), 2021)

Persuasive Technology in Games: A Brief Review and Reappraisal. - Umair Rehman; Muhammad Umair Shah; Amir Zaib Abbasi; Farkhund Iqbal; Ali Arsalan; Muhammad Umair Javaid (HCI (28), 2021)

An Alternate Account on the Ethical Implications of Autonomous Vehicles. - Muhammad Umair Shah; Umair Rehman; Farkhund Iqbal; Mohammed Hussain; Fazli Wahid (Intelligent Environments, 2021)

The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games. - Amir Zaib Abbasi; Muhammad Umair Shah; Umair Rehman; Helmut Hlavacs; Ding Hooi Ting; Saima Nisar (IEEE Access, 2021)

Playful-consumption experiences and subjective well-being: Children's smartphone usage. - Amir Zaib Abbasi; Amjad Shamim; Ding Hooi Ting; Helmut Hlavacs; Umair Rehman (Entertain. Comput., 2021)

The impact of advertising value of in-game pop-up ads in online gaming on gamers' inspiration: An empirical investigation. - Amir Zaib Abbasi; Umair Rehman; Ali Hussain; Ding Hooi Ting; Jamid Ul Islam (Telematics Informatics, 2021)

Serious video games and psychological support: A depression intervention among young cancer patients. - Sehrish Khan; Amir Zaib Abbasi; Syeda Farhana Kazmi; Ding Hooi Ting; Umair Rehman; Helmut Hlavacs; Fatima Safi Arslan (Entertain. Comput., 2022)

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games. - Amir Zaib Abbasi; Umair Rehman; Muhammad Shahzeb Fayyaz; Ding Hooi Ting; Muhammad Umair Shah; Ramsha Fatima (Data Technol. Appl., 2022)

Exploring the human factors in moral dilemmas of autonomous vehicles. - Muhammad Umair Shah; Umair Rehman; Farkhund Iqbal; Hassan Ilahi (Pers. Ubiquitous Comput., 2022)

Recommendations for a smart toy parental control tool. - Otávio de Paula Albuquerque; Marcelo Fantinato; Patrick C. K. Hung; Sarajane Marques Peres; Farkhund Iqbal; Umair Rehman; Muhammad Umair Shah (J. Supercomput., 2022)

Comparing Hedonic Consumption Experiences Between MOBA Games and Vrides. - Amir Zaib Abbasi; Helmut Hlavacs; Umair Rehman (HCI (37), 2023)

Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention. - Umair Rehman; Muhammad Umair Shah; Amir Zaib Abbasi; Farkhund Iqbal (HICSS, 2023)

A Comparative Assessment of Human Factors in Cybersecurity: Implications for Cyber Governance. - Muhammad Umair Shah; Farkhund Iqbal; Umair Rehman; Patrick C. K. Hung (IEEE Access, 2023)

Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement. - Amir Zaib Abbasi; Nasser Alqahtani; Rodoula H. Tsiotsou; Umair Rehman; Ding Hooi Ting (Telematics Informatics, 2023)

Evaluating the Efficacy of Large Language Models in Identifying Phishing Attempts. - Het Patel; Umair Rehman; Farkhund Iqbal (HSI, 2024)

Large Language Models Spot Phishing Emails with Surprising Accuracy: A Comparative Analysis of Performance. - Het Patel; Umair Rehman; Farkhund Iqbal (CoRR, 2024)

Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective. - Umair Rehman; Amir Zaib Abbasi; Ding Hooi Ting; Maria Hassan; Nadine Khair (IEEE Trans. Engineering Management, 2024)

Modeling Brake Perception Response Time in On-Road and Roadside Hazards Using an Integrated Cognitive Architecture. - Umair Rehman; Shi Cao; Carolyn G. MacGregor (IEEE Trans. Hum. Mach. Syst., 2024)

Exploring differences in ethical decision-making processes between humans and ChatGPT-3 model: a study of trade-offs. - Umair Rehman; Farkhund Iqbal; Muhammad Umair Shah (AI Ethics, 2025)

Seeing Through Risk: A Symbolic Approximation of Prospect Theory. - Ali Arslan Yousaf; Umair Rehman; Muhammad Umair Danish (CoRR, 2025)

Towards a unified evaluation framework: integrating human perception and metrics for AI-generated images. - Memoona Aziz; Umair Rehman; Muhammad Umair Danish; Syed Ali; Amir Zaib Abbasi (Multim. Syst., 2025)

Global-Local Image Perceptual Score (GLIPS): Evaluating Photorealistic Quality of AI-Generated Images. - Memoona Aziz; Umair Rehman; Muhammad Umair Danish; Katarina Grolinger (IEEE Trans. Hum. Mach. Syst., 2025)

Comparative analysis of moral decision-making and trust dynamics: human reasoning vs. ChatGPT-3 narratives. - Umair Rehman; Muhammad Umair Shah; Farkhund Iqbal; Ramsha Fatima (AI Ethics, 2025)