Revolution of Retail Industry: From Perspective of Retail 1.0 to 4.0. - Loh Li Har; Umi Kartini Rashid; Lee Te Chuan; Seah Choon Sen; Loh Yin Xia (ISM, 2021)

Acceptance Level of Drone Delivery among Malaysian Consumers. - Soh Yee Fang; Umi Kartini Rashid; Lee Te Chuan (ISM, 2023)

The Role of Social Media Marketing as an ICT Tool in Improving Supply Chain Sustainability of SMEs: A Systematic Literature Review. - Lawal Abideen Ayokunmi; Noor Aslinda Abu Seman; Umi Kartini Rashid; Arifha Mohamad (ISM, 2024)

Managing Workplace Conflict for Enhancing Employee Satisfaction in MSMEs. - Sanjeevan K. Maniendaran; Abd Rahman Ahmad; Arifha Mohamad; Noor Aslinda Abu Seman; Umi Kartini Rashid; Ashbie Mohamad (ISM, 2024)

Enhancing Malaysian Organic Food Retail Business Models Through Consumer Behaviour Analysis. - Noor Aslinda Abu Seman; Umi Kartini Rashid; Arifha Mohamad; Mohd Khairulnizam Bin Sahlan (ISM, 2024)

Social Media Marketing in Industry 4.0: The Role of TikTok in Shaping Generation Z's Purchase Intentions. - Lim Jia Ying; Lee Te Chuan; Umi Kartini Rashid; Noor Aslinda Abu Seman (ISM, 2024)