Competitive Consequences of Using a Category Captain. - Upender Subramanian; Jagmohan S. Raju; Sanjay K. Dhar; Yusong Wang (Manag. Sci., 2010)

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis. - Upender Subramanian; Jagmohan S. Raju; Z. John Zhang (Mark. Sci., 2013)

The Strategic Value of High-Cost Customers. - Upender Subramanian; Jagmohan S. Raju; Z. John Zhang (Manag. Sci., 2014)

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites. - Upender Subramanian; Ram C. Rao (Manag. Sci., 2016)

Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness? - Özalp Özer; Upender Subramanian; Yu Wang (Manag. Sci., 2018)

Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives. - Harish Guda; Upender Subramanian (Manag. Sci., 2019)

The Informational Role of Buyback Contracts. - Shouqiang Wang; Haresh Gurnani; Upender Subramanian (Manag. Sci., 2021)

Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap-Talk Communication? - Xiaolin Li; Özalp Özer; Upender Subramanian (Manag. Sci., 2022)

Editorial: Next Steps for Frontiers in Marketing Science. - Anocha Aribarg; Tat Y. Chan; Preyas S. Desai; Nitin Mehta; Upender Subramanian; Olivier Toubia; Kenneth C. Wilbur (Mark. Sci., 2022)

Retail Buyer and Manufacturer Influence. - Upender Subramanian; Z. John Zhang (Manag. Sci., 2024)