From Browsing to Buying: Determinants of Impulse Buying Behavior in Mobile Commerce. - Manuel Escobar-Farfán; Iván Veas-González; Elizabeth Emperatriz García-Salirrosas; Karen Veas-Salinas; Valentina Veas-Santibañez; Josune Zavala-González (J. Theor. Appl. Electron. Commer. Res., 2025)