Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange. - Vanitha Swaminathan; Elzbieta Lepkowska-White; Bharat Rao (J. Comput. Mediat. Commun., 1999)

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. - Praveen K. Kopalle; Yacheng Sun; Scott A. Neslin; Baohong Sun; Vanitha Swaminathan (Mark. Sci., 2012)