Evaluating omni channel retailing in the emergence of industry 5.0: A perspective of South Asian generation Z. - Vardhan Choubey; Ayush Gautam (Int. J. Inf. Manag. Data Insights, 2024)

Unveiling the Puzzle of Social Media Adoption Among Small Grocery Retailers: Perspectives and Evidence Through Mixed Methods Approach. - Vardhan Choubey; Debarun Chakraborty; Subhajit Pahari; Kumod Kumar; Ravi Kumar Jain; Nripendra P. Rana (J. Glob. Inf. Manag., 2025)