Multi-level power and performance tradeoffs across the access networks to customer premises equipment. - Varsha Jain; Gerard P. Parr; Philip J. Morrow; Matthew Polaine (IGCC, 2011)

Intelligent energy efficient network management across the access networks to CPE pathway. - Varsha Jain; Gerard P. Parr; Philip J. Morrow; Matthew Polaine (Integrated Network Management, 2011)

The U-Constructs and Mobile Usage Behavior: Development and Validation of the U-Feat Scale. - Varsha Jain; Subhadip Roy (Int. J. Hum. Comput. Interact., 2016)

Setting the future of digital and social media marketing research: Perspectives and research propositions. - Yogesh K. Dwivedi; Elvira Ismagilova; David Laurie Hughes; Jamie Carlson; Raffaele Filieri; Jenna Jacobson; Varsha Jain; Heikki Karjaluoto; Hajer Kefi; Anjala S. Krishen; Vikram Kumar; Mohammad M. Rahman; et al. (Int. J. Inf. Manag., 2021)

Decoding the effectiveness of social media influencers' endorsement on consumer behavior: an evidence-based approach. - Parth Salunke; Varsha Jain; Jacqueline Eastman; Tatsita Mishra; Amrita Chakraborty (Electron. Commer. Res., 2025)