Social Media Influencer Endorsement: How Attitude Towards Endorsement Affects Brand Attitude. - Lakshmi Satya Rayasam; Varsha Khattri (Int. J. Online Mark., 2022)

Elevating User Experiences: Introducing Multiexperience Framework. - Sahil Dua; Shilpi Jain; Varsha Khattri (PACIS, 2024)