Does big data analytics influence frontline employees in services marketing? - Saradhi Motamarri; Shahriar Akter; Venkata Yanamandram (Bus. Process. Manag. J., 2017)

Frontline employee empowerment: Scale development and validation using Confirmatory Composite Analysis. - Saradhi Motamarri; Shahriar Akter; Venkata Yanamandram (Int. J. Inf. Manag., 2020)

Operationalizing Artificial Intelligence-Enabled Customer Analytics Capability in Retailing. - Md Afnan Hossain; Shahriar Akter; Venkata Yanamandram; Angappa Gunasekaran (J. Glob. Inf. Manag., 2022)