Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis. - Xing Pan; Venkatesh Shankar; Brian T. Ratchford (The Economics of the Internet and E-commerce, 2002)

Online trust: a stakeholder perspective, concepts, implications, and future directions. - Venkatesh Shankar; Glen L. Urban; Fareena Sultan (J. Strateg. Inf. Syst., 2002)

The Effects of New Franchisor Partnering Strategies on Franchise System Size. - Scott Shane; Venkatesh Shankar; Ashwin Aravindakshan (Manag. Sci., 2006)

Proactive and Reactive Product Line Strategies: Asymmetries Between Market Leaders and Followers. - Venkatesh Shankar (Manag. Sci., 2006)

Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? - Kartik Kalaignanam; Venkatesh Shankar; Rajan Varadarajan (Manag. Sci., 2007)

Practice Prize Paper - BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate. - Venkatesh Shankar; Pablo Azar 001; Matthew Fuller (Mark. Sci., 2008)

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. - Gary L. Lilien; John H. Roberts; Venkatesh Shankar (Mark. Sci., 2013)

The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry. - Yan Liu 025; Venkatesh Shankar (Manag. Sci., 2015)

Mobile App Introduction and Online and Offline Purchases and Product Returns. - Unnati Narang; Venkatesh Shankar (Mark. Sci., 2019)

A Two-Step Synthetic Control Approach for Estimating Causal Effects of Marketing Events. - Kathleen T. Li; Venkatesh Shankar (Manag. Sci., 2024)

Close a Store to Open a Pandora's Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage. - Taotao Ye; Venkatesh Shankar (Mark. Sci., 2025)