Applying Machine Learning in Marketing: An Analysis Using the NMF and K-Means Algorithms. - Victor Gallego; Alfons Freixes; Jessica Lingan (DSA ISC (1), 2024)

Applying Machine Learning in Marketing: An Analysis Using the NMF and k-Means Algorithms. - Victor Gallego; Jessica Lingan; Alfons Freixes; Angel A. Juan; Celia Osorio (Inf., 2024)