Chapter 8 New-product diffusion models. - Vijay Mahajan; Eitan Muller; Frank M. Bass (Marketing, 1993)

The Economic Leverage of the Virtual Community. - Sridhar Balasubramanian; Vijay Mahajan (Int. J. Electron. Commer., 2001)

An Analysis of Manufacturer-Retailer Supply Chain Coordination in Cooperative Advertising. - Zhimin Huang; Susan X. Li; Vijay Mahajan (Decis. Sci., 2002)

Operationalizing technology improvements in product development decision-making. - Shantanu Bhattacharya; V. Krishnan; Vijay Mahajan (Eur. J. Oper. Res., 2003)

Managing electronic commerce retail transaction costs for customer value. - Alina M. Chircu; Vijay Mahajan (Decis. Support Syst., 2006)

Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands. - R. Venkatesh 004; Pradeep Chintagunta; Vijay Mahajan (Manag. Sci., 2006)

Optimal Bundling of Technological Products with Network Externality. - Ashutosh Prasad; R. Venkatesh 004; Vijay Mahajan (Manag. Sci., 2010)

Understanding Spillover Effects in Consumption of Rich Digital Media. - Haris Krijestorac; Rajiv Garg; Vijay Mahajan; Frenkel ter Hofstede (ICIS, 2017)

Marketing Self-Improvement Programs for Self-Signaling Consumers. - Richard Schaefer; Raghunath Singh Rao; Vijay Mahajan (Mark. Sci., 2018)

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls. - Haris Krijestorac; Rajiv Garg; Vijay Mahajan (Inf. Syst. Res., 2020)