Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. - Ewa Maslowska; Edward C. Malthouse; Vijay Viswanathan 003 (Decis. Support Syst., 2017)

Effectiveness of Real-Time Mobile Messaging: A Natural Field Experiment. - Khadija Ali Vakeel; Vijay Viswanathan 003; Mototaka Sakashita (AMCIS, 2019)

Engaging with TV events on Twitter. - Claire Monique Segijn; Ewa Maslowska; Theo B. Araujo; Vijay Viswanathan 003 (Internet Res., 2020)

"Threatened and empty selves following AI-based virtual influencers": comparison between followers and non-followers of virtual influencers in AI-driven digital marketing. - Seunga Venus Jin; Vijay Viswanathan 003 (AI Soc., 2025)