Understanding a Transformation Process from Product-Centric to Customer-Centric Services in a Financial Institution - A Work System Perspective. - Vijaya Murthy; Olivera Marjanovic (ASSRI, 2013)

From product-centric to customer-centric services in a financial institution - exploring the organizational challenges of the transition process. - Olivera Marjanovic; Vijaya Murthy (Inf. Syst. Frontiers, 2016)

The Emerging Liquid IT Workforce: Theorizing Their Personal Competitive Advantage. - Olivera Marjanovic; Vijaya Murthy (Inf. Syst. Frontiers, 2022)