An Integrated Effectiveness Framework of Mobile In-App Advertising. - Vinh Nguyen Xuan Truong; Mathews Nkhoma; Wanniwat Pansuwong (Australas. J. Inf. Syst., 2019)

Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors. - Vinh Nguyen Xuan Truong; Mathews Nkhoma; Wanniwat Pansuwong (ICCMB, 2020)