Does Immediate Feedback Make You Not Try as Hard? A Study on Automotive Telematics. - Vivek Choudhary; Masha Shunko; Serguei Netessine (Manuf. Serv. Oper. Manag., 2021)

Nudging Drivers to Safety: Evidence from a Field Experiment. - Vivek Choudhary; Masha Shunko; Serguei Netessine; Seongjoon Koo (Manag. Sci., 2022)

Go Wide or Go Deep? Assortment Strategy and Order Fulfillment in Online Retail. - Sanjith Gopalakrishnan; Moksh Matta; Mona Imanpoor Yourdshahy; Vivek Choudhary (Manuf. Serv. Oper. Manag., 2023)

Don't Fake It If You Can't Make It: Driver Misconduct in Last-Mile Delivery. - Srishti Arora; Vivek Choudhary; Pavel Kireyev (Manag. Sci., 2025)