What Are Social Incentives Worth? A Randomized Field Experiment in User Content Generation. - Gordon Burtch; Yili Hong 002; Ravi Bapna; Vladas Griskevicius (ICIS, 2015)

Stimulating Online Reviews by Combining Financial Incentives and Social Norms. - Gordon Burtch; Yili Hong 002; Ravi Bapna; Vladas Griskevicius (Manag. Sci., 2018)