Actual and ideal self-congruity affecting consumers' emotional and behavioral responses toward an online store. - Wanmo Koo; Erin Cho; Youn-Kyung Kim (Comput. Hum. Behav., 2014)

Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers. - Wanmo Koo (Int. J. Interact. Mob. Technol., 2016)

Critical Omni-Channel Service Elements Affecting Satisfaction and Loyalty. - Wanmo Koo (Int. J. E Bus. Res., 2020)

Ways to Implement Effective Product Placement on YouTube. - Wanmo Koo (Int. J. E Bus. Res., 2023)