Personalized Attraction Enhanced Sponsored Search with Multi-task Learning. - Wei Zhao 019; Boxuan Zhang 002; Beidou Wang; Ziyu Guan; Wanxian Guan; Guang Qiu; Wei Ning; Jiming Chen 001; Hongmin Liu 001 (KDD, 2019)

Visual Encoding and Debiasing for CTR Prediction. - Guipeng Xv; Si Chen 010; Chen Lin 001; Wanxian Guan; Xingyuan Bu; Xubin Li; Hongbo Deng; Jian Xu 015; Bo Zheng 007 (CIKM, 2022)

Pretraining Representations of Multi-modal Multi-query E-commerce Search. - Xinyi Liu; Wanxian Guan; Lianyun Li; Hui Li 057; Chen Lin 001; Xubin Li; Si Chen 010; Jian Xu 015; Hongbo Deng; Bo Zheng 007 (KDD, 2022)

Visual Encoding and Debiasing for CTR Prediction. - Si Chen 010; Chen Lin 001; Wanxian Guan; Jiayi Wei; Xingyuan Bu; He Guo 006; Hui Li 057; Xubin Li; Jian Xu 015; Bo Zheng 007 (CoRR, 2022)

BOMGraph: Boosting Multi-scenario E-commerce Search with a Unified Graph Neural Network. - Shuai Fan 007; Jinping Gou; Yang Li 213; Jiaxing Bai; Chen Lin 001; Wanxian Guan; Xubin Li; Hongbo Deng; Jian Xu 015; Bo Zheng 007 (CIKM, 2023)

E-commerce Search via Content Collaborative Graph Neural Network. - Guipeng Xv; Chen Lin 001; Wanxian Guan; Jinping Gou; Xubin Li; Hongbo Deng; Jian Xu 015; Bo Zheng 007 (KDD, 2023)

Unified Visual Preference Learning for User Intent Understanding. - Yihua Wen; Si Chen 010; Yu Tian; Wanxian Guan; Pengjie Wang 002; Hongbo Deng; Jian Xu 015; Bo Zheng 007; Zihao Li 005; Lixin Zou; Chenliang Li (WSDM, 2024)

MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling. - Bencheng Yan; Si Chen 010; Shichang Jia; Jianyu Liu; Yueran Liu; Chenghan Fu; Wanxian Guan; Hui Zhao; Xiang Zhang 001; Kai Zhang 001; Wenbo Su; Pengjie Wang 002; et al. (CoRR, 2025)

MOON: Generative MLLM-based Multimodal Representation Learning for E-commerce Product Understanding. - Daoze Zhang; Zhanheng Nie; Jianyu Liu; Chenghan Fu; Wanxian Guan; Yuan Gao; Jun Song; Pengjie Wang 002; Jian Xu 015; Bo Zheng 007 (CoRR, 2025)

Creative4U: MLLMs-based Advertising Creative Image Selector with Comparative Reasoning. - Yukang Lin; Xiang Zhang 001; Shichang Jia; Bowen Wan; Chenghan Fu; Xudong Ren; Yueran Liu; Wanxian Guan; Pengjie Wang 002; Jian Xu 015; Bo Zheng 007; Baolin Liu 001 (CoRR, 2025)