Join or not: The impact of physicians' group joining behavior on their online demand and reputation in online health communities. - Wanxin Qiao; Zhijun Yan; Xiaohan Wang (Inf. Process. Manag., 2021)

From Marketer-Generated Content to User-Generated Content: Evidence from Online Health Communities. - Wanxin Qiao; Ni Huang; Zhijun Yan (ICIS, 2022)

How to Translate Firm-Generated Content to Sales? Evidence from Online Healthcare Platforms. - Wanxin Qiao; Ni Huang 001; Zhijun Yan (J. Manag. Inf. Syst., 2024)