Examining the Nature of an Online Brand Community as a B2B Brand Communication Platform: A Netnographic Analysis of the CISCO LinkedIn Group. - Minna Mäläskä; Waqar Nadeem (Bled eConference, 2012)

Rewarding In-Game Banner Ad Clicks with Tangible Incentives. - Ruey Komulainen; Waqar Nadeem; Saara Satokangas; Jari Salo 001 (I3E, 2013)

Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers. - Waqar Nadeem; Daniela Andreini; Jari Salo 001; Tommi Laukkanen (Int. J. Inf. Manag., 2015)

Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement. - Saifeddin Alimamy; Waqar Nadeem (Inf. Technol. People, 2022)

The influence of trust and commitment on free-to-play gamers co-creation intentions. - Saifeddin Alimamy; Donghee Shin; Waqar Nadeem (Behav. Inf. Technol., 2023)

AI-powered marketing: What, where, and how? - V. Kumar; Abdul R. Ashraf; Waqar Nadeem (Int. J. Inf. Manag., 2024)

Does value co-creation matter? Assessing consumer responses in the sharing economy. - Waqar Nadeem; Jari Salo 001 (Inf. Technol. People, 2024)

Understanding consumers' interest in social commerce: the role of privacy, trust and security. - Hsiao-Ting Tseng; Waqar Nadeem; M. Sam Hajli; Mauricio Featherman; Nick Hajli (Inf. Technol. People, 2025)